The strength and type of linear correlation between two variables can be calculated by the product moment correlation coefficient, r, which takes values between −1 and 1.
Product moment correlation coefficient
There are some properties you must know regarding this measure:
It takes values between −1 and 1.
The greater the value of ∣r∣, the stronger the correlation.
If r>0, there is a positive linear correlation between the variables.
If r<0, there is a negative linear correlation between the variables.
If r=0, there is no linear correlation between the variables.
Graphical interpretation of r
Using the scatter graph of bivariate data, you can find the sign of r: